Cool
A daily capsule of genistein, the one soy compound the reviews flagged as working, at the amount that eased flushes in a two-year trial.
Four supplements for the symptoms that show up now, hot flushes, broken sleep, low mood, and the slow loss of muscle and memory. Each one is built to the amount that worked in the studies, and printed on the label. We're honest about what helps, and about what most of this shelf can't.
When researchers pooled the trials, soy extract, black cohosh and red clover, the ones this shelf is built on, mostly didn't separate from a sugar pill for hot flushes. A placebo already cuts flushes by a quarter to a half in these studies, and most of these herbs don't do better than that. Sage is the one women ask us about most, and it gets its own answer further down.
So we started somewhere less crowded: the ingredients that do hold up. Genistein at the dose that worked. Ashwagandha and saffron, which have real trials in menopausal women for sleep and mood. Creatine, which most brands here haven't touched, for muscle and memory. We tell you the number, and we tell you where the number is small.
You don't need all four. Tell us what's loudest right now, hot flushes, sleep, your body changing, and we'll point you to the ones that fit. Most women start with two and add from there.
A two-minute set of questions about your symptoms and where you are in the transition. No sign-in.
Two or three products that fit what you're feeling, with the studied dose and the honest limit for each.
Most of these work over two to twelve weeks, not overnight. Your monthly refill keeps the dose steady.
Every active is at the dose used in the research it comes from, capped where Indian rules require it, and printed here. Each one has its own page, with the ingredients explained, what to expect and when, and where the limits are.
A daily capsule of genistein, the one soy compound the reviews flagged as working, at the amount that eased flushes in a two-year trial.
An evening drink for the wired-tired-low nights. Four things that each have their own trial, in one sachet.
Creatine is the quiet one here, well studied for strength and memory in older women, and barely used on this shelf. With the nutrients bone leans on.
Marine collagen at the dose the skin trials used, with the vitamin C your body needs to make its own. Made from fish, so it's the one thing here that isn't vegetarian.
Reserve pricing is 40% off, held for early sign-ups. Final prices settle at our first production run.
Hot flushes, broken sleep and low mood, and the slow loss of muscle and bone. Those are the three things nearly everyone in the menopause years runs into, so those are the three in the Kit. Most women start here.
Coolhot flushes
Restsleep & mood
Strengthmuscle & boneRenew isn't in the Kit. It's the optional one, and the one that isn't vegetarian. Add it when you reserve if skin is on your list.
All three, 40% off each, held for you until we open. Vegetarian throughout. No payment today.
The transition takes years, and what troubles you shifts as it goes. You don't have to know your exact stage, pick what sounds like you.
Cycles that skip or flood, mood that swings like it did before a period, the first hot flushes, nights that don't hold. Two things you already know from Cadence fit here too.
Hot flushes and night sweats often peak here, and the broken sleep and low mood ride along with them. This is where most women start with two.
Flushes can linger for years, and the quieter changes matter now, bone, muscle, memory, skin. This is when Strength earns its place.
A lot of menopause products lead with black cohosh, red clover, or sage. They carry long histories, and many women feel real comfort from them. We hold ourselves to one rule: an ingredient goes in only when strong modern research shows it helps the exact thing the product is for. Here is where each one falls short, so you can judge our reasoning rather than take our word for it.
For these, that evidence isn't there yet, so we left them out. If it grows, we'll gladly welcome them in.
We're opening soon. Leave your email or phone, and we'll set aside 40% off for you, our way of thanking the people who came early. We won't be able to offer it at launch.
Pick what you need, up to three. The Kit selects Cool, Rest and Strength together at ₹3,197₹1,899.
Your 40% off is saved. We'll reach out the day we open. Thank you for being here early.
No. These are food supplements, not hormones and not a replacement for hormone therapy. If your symptoms are severe, HRT is the most effective option and worth discussing with your doctor. These sit alongside that conversation, they don't stand in for it.
Not without your doctor's go-ahead. Cool contains soy genistein, a plant compound with mild estrogen-like activity, so anyone with a history of a hormone-sensitive cancer, or on tamoxifen, should check first. Rest carries the same check for a different reason, its ashwagandha. Strength and Renew don't contain anything hormone-active, but tell your doctor what you're taking either way.
Not overnight. Sleep and mood tend to shift over two to eight weeks, hot flushes and skin over eight to twelve. Muscle and memory build with steady use and exercise. If a product promised you instant relief, that would be the thing to distrust.
No. Most women start with the one or two that match what's loudest, hot flushes or sleep, and add later. The Kit is the three most people end up on. The two-minute quiz points you to the right start, and each product page says plainly who it isn't for.
Yes. Perimenopause, when cycles are still coming but changing, is where a lot of this begins. Rest and Cool fit early, and two products you may already know from Cadence, Ease for the mood swings and Restore for heavy bleeding, carry straight over.
Cool, Rest and Strength are all vegetarian, and Rest is vegan-suitable too. Renew is the exception: it's made from marine collagen, so it contains fish. We use marine rather than beef-derived collagen on purpose. It's clearly marked on the pack.
600 IU is the daily requirement for adults in India, and Strength is built to cover that day to day, alongside the calcium and K2 that bone actually uses. It isn't a correction dose. If a blood test shows you're properly deficient, and about half of Indian women are, you may need more for a while, and that is your doctor's call rather than a supplement's.
Most of the menopause shelf is built on herbs that didn't beat a placebo, or were never properly tested against one. Genistein is different: it's the soy compound that held up when the trials were pooled, and Cool gives you the amount the two-year trial used.
The soy isoflavone the research singles out. Soy extract as a whole is inconclusive in the reviews, but extracts that are mostly genistein separated from placebo, and 54 mg a day is the amount the longest trial ran for two years. We print the genistein number rather than just 'soy isoflavones', because that's the number the trials were about.
As oestrogen drops, the part of the brain that manages body heat becomes twitchy, and a tiny rise in core temperature sets off a flush. Genistein acts weakly on the same oestrogen receptors, enough to take the edge off that over-reaction, not enough to be hormone therapy. That's both why it helps and why it can't do everything.
It works with time and consistency, not overnight.
One capsule a day. Not much to notice yet; this is the groundwork.
This is when the trials measured the difference. On average, flushes came less often; how much less varies from woman to woman.
Keep going. In the two-year trial the benefit held for as long as people kept taking it.
Because soy isoflavones as a group didn't hold up in the reviews, and genistein-rich extracts did. A label that says '50 mg soy isoflavones' might contain very little genistein. Ours says 54 mg genistein, because that's the number the trials were about.
Yes. About half of Indian women can't convert soy's other isoflavone into equol, the molecule that does a lot of the work. Cool uses genistein, which doesn't depend on that conversion. A version that adds S-equol itself is being filed for approval, and it will be an upgrade, not a replacement.
Not without your doctor's go-ahead. Genistein has mild oestrogen-like activity, so anyone with a history of a hormone-sensitive cancer, or on tamoxifen, should check first. Rest, Strength and Renew don't contain phytoestrogens.
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Genistein-predominant soy extracts have separated from placebo for hot-flush frequency in randomised trials, including a two-year study at 54 mg a day, and the pooled reviews single genistein out where mixed soy isoflavones fall short. The effect is moderate: fewer flushes, not none, and response varies.
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The wired-tired-low nights have a pattern: stress that won't switch off, sleep that doesn't hold, a mood that sits lower than it should. Rest puts four ingredients with real trials for exactly that cluster into one warm evening drink.
The root extract with the best evidence for stress and sleep, at the 600 mg the trials used. One randomised trial in menopausal women saw the menopause symptom score fall sharply against almost no change on placebo. Root only, never leaf, and standardised so every sachet carries the same amount.
The same 30 mg that's in Ease, and the dose a trial in perimenopausal women used for low mood and anxiety, where it beat placebo. Standardised to the markers that trial measured, so it's the same material and not just the same weight.
Helps you fall asleep a little faster, around a quarter of an hour in the pooled trials, and calms. As bisglycinate, the form that's absorbed and gentle on the stomach, rather than the oxide most products use because it's cheap.
An amino acid from tea that eases the racing-mind feeling without sedating you. At 200 mg it improved sleep quality in a trial of mostly women in their late forties.
Oestrogen used to soften the stress response and steady sleep. As it drops, cortisol runs higher for longer and sleep gets lighter, which is why wired-but-tired is so common now. Rest works on that loop from four sides: ashwagandha on the stress hormones, saffron on mood, magnesium and theanine on the settling-down part. None of them sedates you, which is the point.
It works with time and consistency, not overnight.
The theanine and magnesium work fast. Falling asleep a little sooner is often the first thing you notice.
This is when the ashwagandha and saffron trials measured their effect.
Mood tends to be the slowest to shift, and the one people notice most once it does.
Same rule, different answer. For PCOS, PMS and iron, the trial data for ashwagandha is thin and inconsistent. For menopausal stress and sleep, it's the best-evidenced thing on the list. We use root-only extract, and we label the thyroid and liver cautions plainly.
No. It settles you rather than sedates you. The magnesium and theanine work on the wind-down; nothing in it forces sleep, which is also why it isn't a sleeping pill.
Not on the same day. Rest and Ease both contain 30 mg of saffron, and together that's more than we'd want you taking. If you're in perimenopause and unsure which one fits, the two-minute quiz points you to one.
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KSM-66 ashwagandha at 600 mg a day has a pooled sleep benefit across trials and a randomised trial in menopausal women with a large fall in symptom score. Saffron at this standardisation beat placebo for mood in a perimenopausal trial. Magnesium and theanine have smaller, consistent effects on falling asleep and sleep quality. Rest combines them; the combination itself hasn't been trialled.
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After menopause, muscle and bone go faster, and memory can feel less sharp. Creatine is the best-evidenced supplement for the first two, and almost no menopause brand in India uses it. Strength gives you 3 g a day, with the three nutrients bone actually uses. It works best on the days you also train.
Muscle keeps a small store of creatine to power short efforts. Topping it up lets you do a little more each session, and the gains compound: in older women who also did resistance training, strength improved measurably. There's a memory benefit in the pooled trials too, larger in women. 3 g is the studied dose and the Indian limit; there's no loading phase.
A modest gap-filler. Most calcium should come from food, and large supplement doses have a contested record, so this is kept deliberately low. As citrate, which absorbs with or without food.
About half of Indian women in midlife are short of it, and bone can't use calcium without it. 600 IU is the daily requirement here, taken every day rather than as an occasional large dose, which is the pattern linked to more falls rather than fewer.
Directs calcium into bone rather than leaving it where it isn't wanted. MK-7 is the long-acting form. We've dosed it at the daily intake Indian guidance sets, which is lower than the best bone trial used.
Oestrogen slowed the natural breakdown of bone and helped muscle hold on to its mass. When it falls, both start to go, quickly in the first few years. Nothing in a sachet replaces that. What helps is loading the muscle, with weights or stairs or carrying things, and giving it the raw materials to respond. Creatine is the raw material for muscle. D3, K2 and calcium are the raw materials for bone.
It works with time and consistency, not overnight.
Creatine stores fill over a few weeks. Sessions start to feel a little easier.
This is when the trials in older women recorded the difference, alongside training.
Bone changes slowly. Think of the D3, K2 and calcium as maintenance rather than a fix.
It's for anyone whose muscle is under load, and after menopause that's the thing to protect. The trials that matter here were in women in their fifties and sixties doing ordinary resistance training, not athletes.
Creatine draws a little water into muscle, so the scale can tick up by a kilo early on. That's water in the right place, and it settles. It won't make you bulky; that takes years of hard training and far more than 3 g.
600 IU is the daily requirement for adults in India, and that's what Strength covers, every day. It isn't a correction dose. If a blood test shows you're properly deficient, and about half of Indian women are, you may need more for a while, and that's your doctor's call rather than a supplement's.
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Creatine improves strength when combined with resistance training in older women, and has a pooled memory benefit that's larger in women. Its own bone effect was not confirmed by the best long trial, so bone support here is attributed to the D3, K2 and calcium, not to creatine. K2 as MK-7 slowed bone-density loss over three years, at a higher dose than the daily intake we've matched.
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Skin loses around a third of its collagen in the five years after menopause, which is why the change can feel sudden. Renew gives you 5 g of marine collagen peptides, the mid-range dose the trials used, with the vitamin C your body needs to make its own. It's also the one thing we make that isn't vegetarian.
Collagen broken into small peptides your gut can absorb. The trials that measured skin hydration and elasticity used 2.5 to 10 g a day, and 5 g sits in the well-supported middle. Marine means it's made from fish skin rather than cattle hide, which is why we chose it for India. It's also why Renew isn't vegetarian, and we mark that clearly.
Your body can't build collagen without it. 65 mg is the daily requirement, added so the peptides have what they need to be used.
Oestrogen keeps the skin's collagen factories busy. When it goes, they slow, and the loss in the first five years is faster than in any decade before it. Drier, thinner, less bounce. Collagen peptides give those factories building blocks and a signal to keep working, and the vitamin C is the cofactor they can't do without. It's support for the skin you have, not a return to the skin you had.
It works with time and consistency, not overnight.
The peptides are being absorbed and used. There's rarely anything to see yet.
The trials measured better hydration and elasticity by now. Skin often feels less tight before it looks any different.
It keeps working while you keep taking it. Stop, and over a few months it fades.
Because the Kit is for the symptoms nearly everyone gets: flushes, sleep, muscle and bone. Skin is optional, and Renew is the one product that isn't vegetarian, so we didn't want it bundled in by default. Add it if skin is on your list.
Most collagen is made from cattle hide. For a lot of people in India that's a hard no, so we use fish skin instead. The skin evidence is similar. The trade is a fish allergen, and a faint marine taste we flavour over.
No. It's the only product we make that isn't, and it says so on the pack. There's no such thing as vegetarian collagen; products that say otherwise are 'collagen builders', which are not collagen.
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Collagen peptides have moderate-to-strong evidence for measured skin hydration and elasticity across randomised placebo-controlled trials and their meta-analyses, at 2.5 to 10 g a day over 8 to 12 weeks. The limits are real: the outcomes are instrument readings rather than appearance, many trials use proprietary peptides, and much of the funding comes from manufacturers.
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